Sandra Martini
Sandra's latest writings
7 Tips for Hiring the Right Bookkeeper: The FIRST Time
While I’m a strong advocate of hiring virtual assistants, there are two things that no entrepreneur should ever fully delegate: marketing and bookkeeping. The marketing and the bookkeeping of your business can easily make or break you (just think “new" Coke and Enron). That said, if bookkeeping is not your forte, hire someone to do it – you will save so much in frustration – just be sure to keep your... (posted by Sandra 5 years 4 days ago.)
While I’m a strong advocate of hiring virtual assistants, there are two things that no entrepreneur should ever fully delegate: marketing and bookkeeping. The marketing and the bookkeeping of your business can easily make or break you (just think “new" Coke and Enron). That said, if bookkeeping is not your forte, hire someone to do it – you will save so much in frustration – just be sure to keep your... (posted by Sandra 5 years 4 days ago.)
A Marketing Survival Guide for Introverts
Have you ever walked into a networking event full of strangers and wished you could be anywhere else? Traditional “business building rules" tell us that we need to network. Attending a charity breakfast where you give a 2-minute spiel on your business, community luncheon where you eat rubber chicken and another cocktail hour where you feel like you’re on a speed date going from business owner to business owner... (posted by Sandra 5 years 16 days ago.)
Have you ever walked into a networking event full of strangers and wished you could be anywhere else? Traditional “business building rules" tell us that we need to network. Attending a charity breakfast where you give a 2-minute spiel on your business, community luncheon where you eat rubber chicken and another cocktail hour where you feel like you’re on a speed date going from business owner to business owner... (posted by Sandra 5 years 16 days ago.)
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